Teenage Engineering founder and CEO Jesper Kouthoofd told Highsnobiety that it plans to stop making synths. And yes, that includes the iconic OP-1, which put the company on the map. TE isn’t just a music gear maker; it’s also a sought-after design firm. It’s collaborated with Ikea, Nothing, and Playdate, among others. But almost everything the company makes itself — the OP-1, the OP-XY, EP-133, TP-7, et cetera — is music or audio-focused. Which makes the supposed decision to abandon the market all the more confusing.
Here’s the relevant quote from Highsnobiety: > Kouthoofd tells me that, as part of a reorganization last fall, he announced to his team he is planning to stop making synthesizers altogether. The OP-1 is no exception. Launched in 2011, it put Teenage Engineering on the map and has been central to its success ever since. > “Everyone was like, ‘What are you talking about?’ But I’ve come to the conclusion that, for us, the products aren’t the business,” Kouthoofd says.
“We can be so much more than that.” Teenage Engineering did not immediately return a request for comment.
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