Spotify has renewed its licensing agreement with Joe Rogan, whose podcast remains the number one show on the platform — and in the world. As reported by The Wall Street Journal, the multi-year agreement is valued at around $250 million, allowing new episodes of The Joe Rogan Experience to appear on Spotify and across other platforms each week. The renewal builds on the lucrative relationship between Spotify and Rogan that began with an exclusive streaming agreement for The Joe Rogan Experience in 2020.
The company later allowed the show to be distributed to YouTube, Apple, and other podcasting platforms as part of its 2024 deal with Rogan. The controversies surrounding Rogan’s show haven’t stopped Spotify from partnering with him. During the 2024 election season, the show became a campaign stop for high-profile politicians, including Donald Trump and JD Vance.
“Six years later, JRE remains a defining show on Spotify, with a massive global audience and a format built around the wide-ranging, long-form conversations that have become its signature,” Spotify says in its announcement.
منبع: ورگ
